Our product range includes carob powders, carob syrup, and carob kibble nibbles.
The Business was started in 2000 by Michael Jolley who had a background in gardening and horticulture. He identified a gap in the global carob industry that for years was unmet. Most carob products that are available in the market are inferior in taste and quality. Michael responded to this market need and turned it into a business opportunity by planting a curated selection of carob varieties that are naturally sweet and do not require the addition of sugar or other sweeteners.
Current Customers
Since establishing the orchard and property, Michael has acquired harvesting machinery and processing equipment. He has developed a range of value-adding processes and built a very successful business selling a range of carob products. Customers cover 16 agents, distributors and re-packers in Australia and 10 agents, distributors and re-packers in North America (USA & Canada).
Pricing Strategy
Pricing for the products is based on a premium brand strategy and are typically more expensive than the commodity brands. However, the quality of our products enables us to obtain these prices despite competitors using low price to win market share.
Business Structure
Our business comprises the following entity:
Australian Carobs Pty Ltd
ACN: 120 886 179
ABN: 77 120 886 179
Registration Date: 24/07/2006
We also have a registered trademark “The Australian Carob Co”
Promotional Strategies
We use a variety of promotional strategies including:
- Our main website
- A recipe website
- Social Media Marketing
- PR Efforts via print and digital publications
Product Certifications
Carob goodness lives here! As Australia’s most prestigious grower-owned organic carob supplier — with a reputation built around product quality and reliability – The Australian Carob Co. has been setting the standard for premium carobs for many years now.
Our raw and roasted carob powders, carob syrup, and carob kibble nibbles are certified USDA Organic, Australian Certified Organic, certified non-GMO, certified Halal, and certified Kosher.
Please click on the links below to view the certificates:
HACCP (Food Safety) and GMP Certificate of Registration
Australian Certified Organic, Certificate of Compliance & Non-GMO
Halal Australia, Certificate of Halal Compliance
Kosher Australia Pty. Ltd. Certification